THE VANTIV OMNIREADI INDEX - Q3 2016 EDITION
Omnireadiness is stagnating. Growth has slowed since the end of the 2015 shopping season, and the Index scores have dropped slightly, across-the-board, each quarter after Q4 2015.
Top performers, like sporting goods and electronics retailers, don’t neglect their brick-and-mortar businesses. They continue to improve their checkout process and implement new technology.
100 percent of the top 10 merchants use purchase history features, while none of the bottom 10 merchants and just 10 percent of the lower third of merchants offer purchase history functions.
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