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THE VANTIV OMNICOMMERCE TRACKER (MAY EDITION)*

THE VANTIV OMNICOMMERCE TRACKER (MAY EDITION)*

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The Vantiv Omnicommerce Tracker identifies how progressive retailers and companies are enabling Omnichannel across 3 lenses:

Engage the Customer

Enable the Customer

Serve the Customer

In this month’s edition of the Vantiv Omnicommerce Tracker, we discuss:

 

- Facebook’s planned payments capabilities on Messenger and how this will positively impact other merchant’s omnichannel strategies.

- How companies like Sephora are benefiting from personalizing the shopping experience.

- The Omnichannel trend of online-only companies,
like Google, moving off-line and opening brick-and-morter stores.


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