THE VANTIV OMNICOMMERCE TRACKER (MAY EDITION)*
The Vantiv Omnicommerce Tracker identifies how progressive retailers and companies are enabling Omnichannel across 3 lenses:
Engage the Customer
Enable the Customer
Serve the Customer
In this month’s edition of the Vantiv Omnicommerce Tracker, we discuss:
- Facebook’s planned payments capabilities on Messenger and how this will positively impact other merchant’s omnichannel strategies.
- How companies like Sephora are benefiting from personalizing the shopping experience.
- The Omnichannel trend of online-only companies,
like Google, moving off-line and opening brick-and-morter stores.
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