THE VANTIV OMNICOMMERCE TRACKER - FEBRUARY 2016 EDITION*
The Vantiv Omnicommerce TrackerTM powered by PYMNTS.com features industry-spanning research and insights that arm retailers with data to make smarter decisions for enabling omnichannel commerce.
In the February edition, we take a look at the influence of millennials across the omnichannel space and the ways in which merchants can keep up with this growing market of omnishoppers. Those who are unable to digitally engage and reach millennials may face being overlooked by a generation expected to soon account for nearly half of the world’s global consumption.
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