THE VANTIV OMNICOMMERCE TRACKER - DECEMBER EDITION*
The Vantiv Omnicommerce TrackerTM powered by PYMNTS.com features industry-spanning research and insights that arm retailers with data to make smarter decisions for enabling omnichannel commerce.
This month, the spotlight falls on how merchants are handling (or not handling) the holiday shopping season. With higher volumes of digital traffic and specialized promotions aimed at bringing more shoppers in-store, omnichannel merchants must be prepared to offer services that enhance the shopping experience for consumers across all channels.
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