Smartpay - Top Me Up Scotty!
Smartpay is one of the larger mobile payment companies in China offering SMS-based payment services. Currently, Smartpay's main service is mobile top-up - that is, paying one's phone bill through the phone itself. Once they have built a loyal user base that has grown comfortable with making payments through the mobile phone, Smartpay will then focus on offering a more comprehensive mobile payment solution to its users.
· Smartpay currently focuses on mobile top-up services simultaneously targeted at young, urban users and rural, un-banked users.
· Smartpay is China Unicom’s dominant mobile top-up partner.
· The company has strong financial backing from foreign and domestic investment firms.
· Smartpay-licensed dealers offer top-up services to an additional 500,000 unregistered users.
Maverick China Research is a China-based market research firm founded in 2006. We provide business-to-business research and market entry services for clients seeking opportunities in China. We have published over 20 major reports on key industry sectors and companies in China and provide tailored research and consulting services to clients from a broad range of sectors; areas of expertise include electronic payments and e-commerce, telecommunications, agriculture and medical devices. Typical projects include feasibility studies, partner searches, due diligence, and long-term sector tracking.
Published: August 2007
Length: 23 pages
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