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FIRST DATA SPENDTREND® November 2012: November Card Spending Growth Solid Despite Tough Year-Over-Year Comparables

FIRST DATA SPENDTREND® November 2012: November Card Spending Growth Solid Despite Tough Year-Over-Year Comparables

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KEY INSIGHTS

Dollar Volume Growth Healthy But Down From October. Dollar volume growth remained solid at 5.8% in November, down from 6.7% in October. The growth was healthy as November 2011 was a strong month with dollar volume growth of 7.3%. The growth was due to a spike in spending at General Retailers during the latter half of the month. Although Black Friday retail spending was weaker this year with growth at 8.3% compared to 9.7% last year, overall November dollar volume growth still performed well.

Thanksgiving Shopping Weekend Boosted Retail Growth. Most retailers experienced healthy year-over-year dollar volume growth. Overall General Retail dollar volume growth was 5.4%, a three month high and a significant jump compared to the 3.2% growth in October.

Credit Dollar Volume Growth Remained Strong In November. Despite a sequential slowdown in growth, credit dollar volume growth remained solid in November at 6.8% and led both PIN debit and signature debit growth of 5.3% and 4.8%. The growth in credit was largely driven by strong spending at General Retailers where credit cards are the preferred payment method.                    

Average Ticket Growth Returned To Negative Territory. Year-over-year average ticket growth was -0.2% in November, down from October’s growth of 0.8%. However, General Retail average ticket growth continued to improve at 2.3% which reflects the strengthening position of retail as some merchants were less inclined to drive sales at the expense of margins.

 

Additional information on SpendTrend can be accessed at www.spendtrend.com  and at our holiday website  www.holidayspendtrend.com or by calling SpendTrend Customer Care at (800) 430-0169.

 

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