The New Payments Landscape: The alternatives go mainstream
The New Payments Landscape: The alternatives go mainstream
by Peter Kinahan
For
decades banks have enjoyed an almost unchallenged position as guardians of
global payments systems. It is a privilege that has been exceptionally
rewarding.
But a host
of forces have aligned to cast the “old world” of payments into history. Driven
initially by the explosion of e-commerce – and more recently m-commerce – a
range of new and technologically sophisticated entrants have leapt over the
traditional barriers and are muscling in on what has been for so many banks the
best business in banking.
As the
traditional cash cow product line that is the credit card finds itself under
pressure from regulators, credit risk and modified customer preference –
particularly in developed markets – so lines such as debit and prepaid assume a
greater presence in the product mix.
Meanwhile
the arrival of mobile adds powerful new participants to the payments value
chain, not least the mobile network operators (MNOs). In that light, this new
Lafferty Group report – The New Payments Landscape – seeks to answer the
key questions on the minds of payments industry professionals everywhere:
- What are the profitability prospects
for payments in the light of new models based around advanced/alternative
payments?
- How have the incumbents been
positioning themselves for the new reality?
- What kind of value-added services and
revenue streams are likely to emerge in attempting to compensate for falling
margins and fees?
- How real is the threat from mobile and
new entrants such as PayPal?
- What will be the impact of regulation?
- Are banks losing out to MNOs in the
developing world?
The New
Payments Landscape will assess the strategies of the
rapidly expanding parties that make up the new payments “ecosystem”, look at where
the industry is going and determine how sustainable business models are likely
to evolve.
Tracing
the historical evolution of the global payments industry, The New Payments
Landscape analyses the rise of alternative/advanced payments and the
implications of mobile/internet delivery.
Critically,
it highlights the role of data and the information value behind payments
transactions in the new world of loyalty, customer profiling/CRM, coupons and
location-based services/offers – the value-added services that promise to
compensate for falling fees and margins.
About the author
Peter Kinahan is
senior researcher at Lafferty Group with responsibility for undertaking major
research studies.
He has been
involved with the company since the early 1990s when he was group editor -
banking, responsible for editing titles such as Retail Banker International, Cards
International and European Banker.
He was formerly
markets editor with the Sunday Business
Post, Ireland’s leading financial, political and economic newspaper.
He has
worked extensively in financial eLearning with some of the world’s largest
banking groups and he specialises in web-based marketing interventions based
around customer education and financial literacy for the financial services
industry.
Release date: May 2012
Pages: 132
About Lafferty Group
Lafferty
Group is a major provider of advanced knowledge services for the financial
industry worldwide, with particular specialisations in the fields of retail
banking, cards & payments and central banking.